100ita
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100ITA is a project to promote the culture of 'Made in Italy' food and wine in the world, with the aim of passing down the passion and the experience of people and companies that everyday work for it and at the same time to curb the phenomena of imitation and forgery. 100ITA is a project based on an integrated and innovative promotion process, that is one of its kind: 1. an informative, collaborative, multilingual and free online platform; 2. a major presence on different social media channels both western and eastern; 3. the use of a unique brand of trust for the consumer that is recognizable, free, worldwide registered and that can be affixed only on real 'Made in Italy' products; 4. the participation and organization of international F&B events. Thanks to all this, 100ITA not only informs and makes people share the beauty of Italian food and wine culture, but also contributes significantly to protect consumers from counterfeit products and imitations.
100ITA not only informs and involves people about the beauty of the Italian culture of food and wine, but also contributes significantly to protect consumers from buying counterfeit products and imitations (“Italian Sounding”): out of Italy, 2 out of 3 products sold, have no Italian origin despite they are characterized by names, images and brands that evocate this country. Thanks to public and private funding, 100ITA also provide to the Italian Food & Beverage eligible producers (for inquiries, please write at info@100ITA.com), a several of pragmatic free actions to support the promotion of their Made in Italy products both in the domestic market and in international ones, in order to promote the true Made in Italy on one hand, and to protect and make consumers aware on the other hand.
#food #foodinfluencer #cuisine #italiancuisine #madeinitaly #italianstyle #100ita #myinfluencerblog
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